Good things, when short, are twice as good

Baltasar Gracian

Welcome

This is a Web site all about vanity URL shorteners. Also known as a custom URL shorteners, custom link shortening services, link shorteners, private URL shorteners, private label URL shorteners and link shorteners, these services work similar to services such as TinyURL and bit.ly and allow users to shorten very long links into shorter ones that are better suited for e-mailing, instant messaging and for services such as Twitter that restrict character counts. You can read more about URL shortening at Wikipedia.

Why would a Web site or company want a vanity URL shortener? Well, for starters it just looks cool. That said, from a branding perspective, it does make a lot of sense to have a URL that more closely relates the business name rather than a third-party generic one such as “tinyurl.com.” In addition, depending on how they are configured, a vanity URL shortener may also allow companies to more closely and privately track clickthroughs.

So what’s on this site?

For starters, there’s a comprehensive, ever-growing list of vanity URL shorteners, sorted by company name (if we’re missing one you’re aware of you can always contribute it). There’s a also a blog listing the new vanity URL shorteners we discover. Finally, we also offer consulting services for companies and organizations looking to launch their own vanity URL shortener.

It’s important to note that this site is not about general, standalone URL shortening services such as TinyURL, bit.ly or snurl.com. Another site, Go2.me, has an excellent list of those URL shorteners, which you can visit here.

The List

Stay up to date with this list by following our RSS feedTwitter account or Facebook page.

AARP

aarp.us

ABC News

abcn.ws

Acosmin

acosm.in

Action Method

action.me

Adobe

adobe.ly

Advertising Age

adage.com (Also site’s main domain; shortened URLs have “/u/” before them)

Al Jaazera English

aje.me

Allstate

al.st

AllThingsD

dthin.gs

Amazon

amzn.to and amzn.com

AMC Theatres

amcurl.com

American Express

aexp.co

Anderson

andr.tv

AOL

aol.it

Apple App Store

facebook.appstore.com and tw.appstore.com

App Sumo

appsumo.com (also site’s main domain; shortened URLs have ~ character before them)

AppAdvice

apadv.co

Ars Technica

arst.ch

Art of Blog

aofb.us

Argus Leader

argusne.ws

Argyle Social

ar.gy

Asbury Park Press

on.app.com

Asheville Citizen-Times

avlne.ws

Asia Society

scty.asia

Atlantic, The

theatln.tc

Associated Press, The

apne.ws

AT&T Wireless

att-msg.com

Autodesk

autode.sk

A.V. Club (The Onion)

avc.lu

Baltimore Sun

bsun.md

Bank of America

on.bofa.com

BandPage

listn.to

Barry Schwartz

ser.bz

Basno

basno.com (also site’s main URL)

Battle Creek Enquirer

bcene.ws

Behance

be.net

BestBuy

bbyurl.us and social.bestbuy.com

Big Table

bigtbl.com

Bill Gates

b-gat.es

Bill O’Reilly

bor.com (Also used as a secondary domain; shortened links are in the subdirectory “/n/”)

Bing

binged.it

Black Friday 2010

bf10.co

Bln.kr

bln.kr (also site’s main domain)

Bleeding Cool

bcool.bz

Bloomberg

bloom.bg

Borders

brd.rs

Boston Globe, The

b.globe.com and bo.st

Braiser, The

thebraiser.com (also site’s main domain)

Brightcove

bcove.me

Bull Horn Reach

bull.hn

Buffer

buff.ly

BurgerJunkies

chbr.gr

Burlington Free Press, The

bfpne.ws

Business Insider

read.bi

BusinessWeek

buswk.co

Busy Building Things

bbt.gs

BuySellAds

bsa.ly

Buzz Tap

buzztap.com (Also serves as the site’s main domain; shortened URLs use an alphanumeric string preceded by a hyphen after the domain)

BuzzFeed

bzfd.it

C-SPAN

cs.pn

Camera+

campl.us

Capital

capi.tl

CBS Local

cbsloc.al

CBS News

cbsn.ws

CBS Sports

cbsprt.co

Center Project, The

thecp.me

Change.org

chn.ge

Cheezeburger

dbl.chz.gr

Chicago Sun-Times, The

suntm.es

Chicago Tribune

trib.in

Chipotle

chip.tl

Chroma Collections

chrma.co

Citizen-Times

avlne.ws

Cinegram

cinemagr.am (also site’s main domain)

Cincinnati Enquirer

cin.ci

Clarion-Ledger, The

on.thec-l.com

CloudApp

cl.ly, cld.me

CNET

cnet.co

CNN

on.cnn.com

CNN Money

cnnmon.ie

Coca-Cola

cokeurl.com

Colour Lovers

clrlv.rs

Comedy Central

on.cc.com

Conductor

cdtr.co

Constant Contact

conta.cc

Consumerist, The

con.st

Contently

pbli.sh

Context Optional

ctx.ly

Contxts

cntx.me

Copyblogger

copy.bz

CoTweet

cot.ag

Courier-Journal, The

cjky.it

CrowdSpring

crowdspring.co

Cult of Mac

cultm.ac

Cultivatr

essn.tl

Daily Beast, The

thebea.st

Daily Caller, The

thedc.com

Dailymotion

dai.ly

Dak Dillon

dakd.me

Dalai Lama

dalaila.ma

Dallas Morning News, The

dallasne.ws

Daring Fireball

df4.us

Dateline

datl.in

DatPiff

piff.me

Des Moines Register

dmreg.co

Delicious

d.me

Dell

dell.to

Dell Outlet

del.ly

Democrat & Chronicle

rocne.ws

Denver Post

dpo.st

Designspiration

ds.pn

Desert Sun

mydesert.co

Devin Mason

ohdev.in

Digg

digg.com (also serves as site’s main domain)

Diigo

diigo.com (also main domain)

Discover

discvr.co

Distilled

dis.tl

Dotvita

s.dv.nu

Double Dutch

ddut.ch (also serves as site’s main domain; shortened URLs are numeric)

Dribbble

drbl.in

‘Dr. Oz’

droz.me

Dr Pepper

sm.drpepper.com, fb.drpepper.com (for Facebook posts) and tw.drpepper.com (for Twitter posts)

DreamHost

dhurl.org

Drop.io

drop.io (defunct; also served as site’s main domain; each new “drop” receives a random alphanumeric string)

Dropbox

db.tt

Droplings

drpln.gs

Droplr

drp.ly and d.pr

Drudge Report

drudge.tw

E!

eonli.ne

Earthquake Bot

eqbot.com

Economic Times, The

ecoti.ms

Economist, The

econ.st

Electronic Frontier Foundation

eff.org (Also serves as site’s main domain)

Elegant Themes

elegantthem.es

EMC Corporation

emc.im

Encosia

encosia.me

Engadget

engt.co

Envato

enva.to

Equal Creative

ecrea.tv

ESPN

es.pn

Etsy

etsy.me

EOC Studios

eoc.cc

Examiner

exm.nr

Facebook

fb.me and on.fb.me

Feedzilla

feedzil.la

Fifteenhundred

setd.es

FilterMania 2.0

fm2.me

Financial Times

on.ft.com

Fitness Magazine

fitm.ag

Fitocracy

ftcy.co

Fiverr

5rr.it

Flash and the City

fatc.co

Flickr

flic.kr

Florida Today

on.flatoday.com

Fluent News

flne.ws

Flux

in.flux.com

followEDU

followedu.com (also site’s main domain)

FontShop

font.me

Food & Wine

fandw.me

Forbes

onforb.es

Forrst

forr.st

Ft. Myers News-Press

newspr.es

FourSquare

4sq.com

Fox News

fxn.ws

France 24

f24.my

Frank & Oak

foak.co

Free Press

freepr.es

FriendFeed

ff.im

Gawker

gaw.kr and gawker.com (Also site’s main domain; shortened URLs use a seven-digit number)

Gianluca Fiorelli

itseo.org

Gigya

soc.li

Gizmodo

gizmo.do

GLSEN

glsen.us

GoDaddy

go.me

Google

g.co (restricted to official Google products only) and goo.gl

Gossip Cop

gossipcop.com (also site’s main domain)

Go Walla

gowal.la

GQ

gqm.ag

Green Bay Press-Gazette

gbpg.net and pck.rs (used for Green Bay Packers coverage)

Greenville News

grnol.co

Grindr

grindr.me

Groupon

gr.pn

Guardian

gu.com

Happy Cog

cog.gd

Happy Place

funni.ly

Harvard University

hrvd.me

Hattiesburg American

hatne.ws

HBO

itsh.bo

Heifer Project International

hefr.in

Herald Times Reporter

htrne.ws

Hipstamatic

hpstm.tc

HNDiary.com

hndiary.com (also serves as site’s main domain; shortened URLs use “/r/”)

HootSuite

ht.ly (Mirror of ht.ly that displays a toolbar across the top of page)
ow.ly (Mirror of ow.ly that does not display a toolbar across the top of page)
owl.li

HostGator

gtr.bz

Houlihan’s

hou.li

Huff Post Live

huff.lv

Huffington Post

huff.to

Hulu

hulu.tv

iContact

icont.ac

ImageShack

yfrog.com

img.ly

img.ly (Also site’s main domain)

Independent, The

ind.pn

Indianapolis Star, The

indy.st

Instagram

instagr.am (uses /p/ before a random string)

Instapaper

instapaper.com (Also site’s main domain)

IntoNow

into.tv

Intuit

intuit.me

Involver

inv.lv

Iowa City Press-Citizen

icp-c.com

Iterasi

sqrl.it

Ithaca Journal, The

ithacajr.nl

iTunes

itun.es

ITV Network

itv.co

James Parton

parton.ly

Jason Calacanis

js.is

Jay Rosen

jr.ly

J.C. Penney

social.jcp.com

Joel Derfner

derf.me

Josh Helfferich

dger.at

Journal and Courier

on.jconline.com

Journal-News, The

lohud.us

Jungle Disk

fileshar.es

Justia

j.st

Justin Scott

itsjust.in

Justin Cutroni

troni.me

Justin F. Willett

wjf.im

Journal, The

jrnl.ie

Kansas City Information Technology Professionals

kcitp.me

KARE-TV

kare11.tv

‘Katie’

ktie.tv

Kelby Training

kel.by

Kevin Lancaster

gokev.in

Kickstarter

kck.st

KING-TV

kng5.tv

KIRO-TV

kiro.tv

Kiss Metrics

kiss.ly

Kiwi

ke-we.net

KPNX-TV

on.azcentral.com

KSDK-TV

on.ksdk.com

KTHV-TV

on.kthv.com

KUSA-TV

on9news.tv

KXTV-TV

on.news10.net

Lands’ End

lands.to

LAUNCH/CO

lnch.co

Leaf-Chronicle, The

leafne.ws

Let’s Crate

lts.cr

Libyan Spider

ls.ly

Life

on.life.com

Life Hacker

lifehac.kr

LinksAlpha

p.ost.im

LinkedIn

lnkd.in

Livestream

livestre.am

Logo

logo.tv

LongReply

longrep.ly

Los Angeles Times

lat.ms

Lost Remote

l-r.tv

Mac Rumors

macrumo.rs

MacTrast

mctr.st

Mad Mimi

mad.ly

MailChimp

eepurl.com

Major League Baseball

atmlb.com

MakeUseOf

muo.fm

Make a Wish Foundation

a.wish.org

MapQuest

mapq.st

Marketing Land

mklnd.com

MarketWatch

on.mktw.net

Marketwire

mwne.ws

Mashable

mash.to and on.mash.to

Mathias Bynens

mths.be

McDonald’s

mcd.to

Media Bistro

mbist.ro

Media Temple

mdtm.pl

Mediaite

mediate.com (uses the directory path /a/ before random string)

Medical Express

tw.medicalexpress.com

Meebo

mee.bo

Meetup

meetu.ps

Miami Herland

hrld.us

Michael P. Hill

michael.ph and mph.to

Microsoft Advertising

adnews.ms

Mighty Deals

might.ly

Mike Lane

mln.im

Mike Talon

mtln.us

Mike Ziegler

ziglr.us

Mitt Romney for President

mi.tt

MLAN Columbia

mlan.co

MSNBC

on.msnbc.com

Monster.com

monster.me

Montgomery Advertiser, The

on.mgmadv.com

Mother Jones

mojo.ly

MoviePass

movie.ps

MoviePilot

mvp.to

Mozilla

mzl.la

mrmule

at.mrmule.com

MSN

on-msn.com

MTV

at.mtv.com

MyFonts

myfonts.us

MyLikes

lx.im and mlks.co

MyPict

mypict.me

MySpace

mysp.ac

NASA

go.nasa.gov

Nathan Fitzsimmons

nfz.me

National Geographic Society

on.natgeo.com

National Journal

njour.nl

Nature Conservancy, The

nature.ly

NBC

nbc.to

NBC News

nbcnews.to

Neoseeker

neo.ly

New York Times, The

nyti.ms and s.nyt.com (latter uses /u/ after domain)

New York Daily News

nydn.us

New York Magazine

nym.ag

New York Observer, The

nyob.co

New York Post

nyp.st

New Zealand Herald

nzh.tw

Networked Blogs

nblo.gs

NewscastStudio

nca.st

Newsday

newsday.com (Also site’s main domain; shortened URLs use a numerical value with period)

Newsy

newsy.com (Also site’s main domain; shortened URLs are numerical)

Netflix

movi.es

Newser

newser.me

Next Web, The

tnw.to

Nieman Journalism Lab

nie.mn

Ning

ning.it

Nixle

nixle.us

NoIP

noip.co

NPR

n.pr

Occipital

occip.it and 360.io

Office of Science and Technology Policy

go.ostp.gov

Oink

oink.com

Onion, The

onion.com (Also used as alternate domain to site)

Open Culture

cultr.me

Opiniads

oads.co

Oregon Public Broadcasting

opb.is

Orlando Sentinel, The

thesent.nl

O’Reilly

oreil.ly

Organizing for America

ofa.bo and txt.bo

Oshkosh Northwestern

oshko.sh

Otaku House

otak.hu

Palladium-Item

pinews.co

Patch

patch.com (also site’s main domain)

Pat’s Papers

pape.rs

Paul Trani

ptrani.me

PBS

to.pbs.org

Peachpit Press

peachp.it

picplz

picplz.com (Also serves as site’s main domain)

Pinterest

re.pn

Pitch Engine

pitch.pe

Pensacola News Journal

on.pnj.com

Pepsi

pep.si

Perez Hilton

perez.ly

Photoshop

phtshp.us

Pier 1 Imports

on.pier1.com

Ping.fm

ping.fm (Also serves as site’s main domain)

Pintley

hops.to

Pitchfork

p4k.in

Pixelpipe

pi.pe

Pocket

pocket.co

PodNod

nod2.me

Poughkeepsie Journal

pojonews.co

Political Wire

pwire.at

Politico

politi.co

PollDaddy

poll.fm

Pongr

pngr.it

Post-Crescent, The

post.cr

PoundWire

wire.ms

Poynter Institute

journ.us

PPC Hero

ppche.ro

PR Newswire

prn.to

Press & Sun Bulletin, The

press.sn

Pulse News

pulsene.ws, pulse.me

quickmeme

qkme.me

Quora

qr.ae and b.qr.ae

QVC

qvc.co

Racked Chicago

racked.cc

Radio France International

rfi.my

RatePoint

r8t.us

Readability

rdd.me

ReadWriteWeb

rww.to

Reddit

redd.it

Refinery29

r29.co

Retwedia

retwedia.com (also site’s main domain)

Reuters

reut.rs

Revolver Records

revolver2.com

Robert Hoekman Jr.

rhjr.net

‘Rock Center’

rockcenter.co

RockLive

rock.li

RunKeeper

rnkpr.com

San Francisco Museum of Modern Art

sfmoma.me

Samsung

smgm.us

Schmap

sch.mp

Scobleizer

scoble.it

Scribd

scri.bi

Sean Combs

diddy.it

Search Engine Land

selnd.com

Search Engine Watch

sewat.ch

Seattle Times

seati.ms

Seesmic

see.sc

Send Grid

send.gd

SEO Training Dojo

rt2.ca

SEOmoz

mz.cm, seomz.me

Seventh Generation

7gen.us

Shazam

shz.am

Sheboygan Press

shebpr.es

Sierra Club

sc.org

SignOn.org

signon.org (shortened URLs have /s before them)

Simplenote

simp.ly

Slate

slate.me

SlideShare

slidesha.re

SmartBrief

sbne.ws

Smartr

cln.me

Smashing Magazine

smashed.by

SNS Analytics

sns.mx

Sockroll

sockroll.com (also site’s main domain)

SoCo Club, The

theso.co

SoftLayer

sftlyr.com

someecards

some.ly

Sony Pictures Entertainment

spe.com (Also serves as alternate domain for main site)

SoundTracking

sdtk.fm

SoupSoup

soup.ps

South Park Studios

cart.mn

SocialUPs

sups.us

SoundCloud

snd.sc

Spiegel Online

spon.de

Sports Illustrated

on.si.com

SportsGrid

sportsgrid.com (Also serves as site’s main domain)

Spotify

spoti.fi

Springfield News-Leader

sgfnow.co

Sprinklr

spr.ly

Stanford Griffith

stan4d.us

Star Press, The

tspne.ws

Star-Gazette

stargaz.tt

Starbucks Coffee

sbux.co

StarStar

starstar.to

State Farm

st8.fm

Statesman Journal

stjr.nl

Statigram

statigr.am

StockTwits

stks.co

Stone Temple

stonet.co

Storify

sfy.co

Stry.us

stry.me

StumbleUpon

su.pr

Styleite

styleite.com (Also serves as main domain for site)

Summify

smf.is

Survey Gizmo

sgizmo.com

Survey Monkey

svy.mk

Susan Beebe

beebe.in

Susan G. Komen for the Cure

sgk.mn

Tallahassee Democrat

on.tdo.com

Target

tgt.bz

TBD

tbd.ly

TechCrunch

tcrn.ch

Techmeme

techme.me

TechPinions

techpin.io

Telegraph, The

tgr.ph

Tennessean, The

tnne.ws

Terry White

twhite.me

Texas Exes

txex.es

TheStreet

t.st

ThinkProgress

thkp.gs

3rd Avenue Radio

3rdaverad.io (also site’s main domain)

TicketLeap

tkt.ly

Time

ti.me

Times, The

thetim.es

Tim Miles

timmil.es

TinyGrab

grab.by

‘Today Show’

on.today.com

TOMS Shoes

toms.sh

Trendabl

trndbl.co

Triberr

twrt.me

Tumblr

tmblr.co and tumblr.com (Also site’s main domain)

TV News Insider

tvnews.co (previously used tvni.us)

Twaudio

twaud.io

Tweet for a Track

trkurl.com

TweetDeck

deck.ly

TweetBoard

po.st

Twilshare

twl.sh

TwitLonger

tl.gd

TwitPic

twitpic.com (Also site’s main domain)

Twitter

t.co, twt.tl, twee.tt (Inactive)

Twitter Counter

twtr.to

Typotheque

tptq.com

UberTwitter

myloc.me

United States Government

go.usa.gov and 1.usa.gov

Union Pacific

x.up.com

University of California Los Angeles

ucla.in

University of Missouri System

umurl.us and advmo.us (mirrors of each other)

University of Nebraska-Lincoln

go.unl.edu

Untappd

untp.it

Upworthy

upwr.me

Urban Dictionary

urbanup.com

Urbo

urbo.co

USA Today

usat.ly

Ustream

ustre.am

Vanity Fair

vnty.fr

Vanity URL Shorteners

vnty.us

Verge, The

vrge.co

Verizon Wireless

social.vzw.com

Veterans United Home Loans

vunited.us, vtrn.us

Via.me

via.me (also site’s main domain)

Viddy

viddy.it

Visibli

vsb.li

Vitrue

pub.vitrue.com

Virgin America

vgn.am

Vevo

vevo.ly

Walmart

walmarturl.com

Wall Street Journal, The

on.wsj.com

Walmart

walmarturl.com

Walt Disney Co.

di.sn

Washington Post, The

wpo.st

WBIR-TV

on.wbir.com

WCSH-TV

on.wcsh6.com

Weather Channel, The

wxch.nl

Website Magazine

wsm.co

WFMY-TV

on.wfmy.com

WGRZ-TV

on.wgrz.com

WHCC

s.whcc.com

White House, The

wh.gov

With

with.me

Wired Magazine

wrdm.ag

WJLA-TV

wj.la

WJXX-TV

fcnews.tv

WKYC-TV

on.wkyc.com

WLBZ-TV

on.wlbz2.com

WLTX-TV

on.wltx.com

WMAZ-TV

on.wmaz.com

WNEP-TV

on.wnep.com

WordPress

wp.me

WPBeginner

wpbeg.in

WTSP-TV

on.wtsp.com

WUSA-TV

on.wusa9.com

WXIA-TV

on.11alive.com

WZZM-TV

on.wzzm.com

Xerox

xrx.sm

Yahoo!

yhoo.it

Yoplait

my.yoplait.com

YouGossip

gossi.pr

YouTube

youtu.be

YouVersion

bible.us

Zagat

zagat.bz

Zagg

zagg.to

ZangZing

zan.gy

ZDNet

zd.net

Zite

v.zite.com
zite.to

Zoo Tool

zoo.tl

Zune

social.zune.net

Zurb

zurb.us

Short link to this page: http://vnty.us/gcrna

Contribute

Are we missing a vanity URL shortener?

Please note: This site DOES NOT list standalone URL shortening services that are open to public such as bit.ly, TinyUrl or the like. To be listed, the URL shortener must be uniquely branded for a specific company or organization or integrated into its other products or services (for example, Google’s goo.gl is listed because, while it is open to the public, it is also tightly integrated into services such as Google Maps).

To submit a vanity URL shortener, please e-mail the name of the company or organization as well as the URL used to contribute@vanityurlshorteners.com. Submissions are generally processed within a week and we’ll try to let you know if your submission is posted!

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